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Digital Marketing Head
JOB DESCRIPTION
5+ Years Experience Infopark, Kochi Full Time
We are looking for an experienced and strategic Digital Marketing Head to lead our complete digital growth ecosystem. This role requires strong leadership, performance marketing expertise, brand strategy skills, and revenue-focused execution.
REQUIREMENTS
- Minimum 5+ years of hands-on experience in App Download Campaigns
- Strong expertise in Meta Ads Manager & Google Ads (UAC/App Campaigns)
- Proven track record in scaling app installs profitably
- Deep understanding of attribution, tracking & analytics
- Leadership & team management experience
- ROI-focused and data-driven mindset
responsibilities
- Develop and execute long-term digital marketing strategies aligned with business goals
- Lead paid marketing campaigns across Meta, Google, LinkedIn & YouTube
- Define KPIs, revenue targets, and performance benchmarks
- Plan, allocate, and scale marketing budgets effectively
- Drive lead generation and monetization strategies
- Oversee brand positioning, messaging, and online presence
- Manage day-to-day campaign optimization and performance tracking
- Handle platform escalations (ad disapprovals, bans, account issues)
- Supervise content, creative, and development teams
- Ensure copyright compliance and brand asset protection
- Manage CRM integrations and lead funnels
- Maintain secure access control for ad accounts and business managers
